InnovaFrom Feedback Calls to a Dedicated Sales Operation
How InnovaGrow transformed a customer-feedback calling campaign into a full-cycle sales engine — driving campaign-attributed monthly revenue from $5K to $40K+ in just two months.
A Campaign That Evolved Into a Sales Engine
Myra Bag partnered with InnovaGrow in July 2025 to support its outbound calling efforts. What began as a customer feedback and re-engagement campaign evolved over the following year into a dedicated sales operation responsible for managing the customer journey from the first conversation through follow-up, upselling, and ultimately the placement of an order.
The turning point came when InnovaGrow reviewed the revenue being generated through the campaign and identified a critical gap: the team was generating conversations and opportunities, but the process was not sufficiently focused on converting those opportunities into revenue.
Instead of simply increasing call volume, InnovaGrow redesigned the approach around sales ownership and follow-through.
The result was a significant increase in campaign-attributed monthly revenue — from approximately $5,000 baseline to $30,000 in the first month after restructuring, and $40,000+ in the second month, with the $40K figure still ongoing.
That represents an 8× increase over the original monthly revenue baseline.
A Western-Inspired Wholesale Brand
Founded in 2016, Myra Bag is a U.S.-focused wholesale brand built around handcrafted Western-inspired products and artisan craftsmanship — serving independent retailers, Western wear stores, boutiques, farm and feed outlets, and lifestyle stockists across the country.
Craftsmanship & Materials
Myra Bag's products incorporate upcycled materials, genuine leather, hand-tooling, and heritage handweaving — positioning the brand around craftsmanship, differentiation, margins, and repeat sell-through.
For retailers, Myra's wholesale proposition includes a $250 minimum order value and wholesale pricing — giving InnovaGrow a broad product portfolio and an established retailer base to work with.
Product Categories
The product range extends far beyond core Western bags into multiple lifestyle categories:
Activity Without Conversion
When the partnership began, InnovaGrow was brought in primarily to make outbound calls. The process was intentionally conversational and feedback-oriented — but activity alone wasn't translating into enough sales.
The Initial Calling Role
The team's role centered around contacting previous Myra Bag customers, gathering feedback about their products and store performance, identifying customer preferences and purchasing barriers, and qualifying potential buying opportunities.
The problem wasn't activity. It was conversion.
The campaign continued for almost a year. There were calls being made, conversations happening, feedback being collected, and opportunities being identified. But when the revenue was reviewed closely, it became clear the activity wasn't translating into enough sales.
Monthly revenue attributable to the team was approximately $5,000. That became the turning point.
Taking Ownership of the Sale
Instead of treating the campaign as a calling project, InnovaGrow changed the question: "What happens after the initial call?" The team needed to own the customer journey — not simply create an opportunity and move on.
Three Reps. Two Functions. One Goal.
The new structure introduced three dedicated sales representatives, with the team divided according to the source and nature of the opportunities. The biggest change wasn't simply adding more calls — it was adding ownership.
Dedicated Warm-Lead Sales Rep
One dedicated representative handled warm leads generated through Myra Bag's marketing efforts. Instead of allowing marketing-generated interest to become a one-time interaction, the representative owned the full follow-through.
Dedicated Outbound Sales Reps
Two representatives focused specifically on previous Myra Bag customers. Their objective wasn't simply to ask whether the retailer wanted to buy again — it was to understand their history and recommend relevant products.
The initial call became the beginning of the sales process rather than the end of it.
The Fundamental Transformation
Rather than treating every customer as a single transaction, the team began approaching the relationship as a long-term sales opportunity — building familiarity and trust with retailers over multiple interactions.
Call → Move On
Call → Close → Continue
Conversations moved from "Do you want to reorder?" to "What else can we introduce that makes sense for your store?"
Revenue That Speaks for Itself
The impact of the new sales structure became visible almost immediately — and the $40K figure is not being presented as a final ceiling. The campaign is still ongoing.
More Calls Don't Mean More Revenue
The initial campaign created activity, but activity alone wasn't enough. The breakthrough came from changing the team's responsibility from "Make the call" to "Own the opportunity until the customer buys."
Dedicated Ownership
Three dedicated sales representatives were assigned to the account rather than treating Myra as a general calling campaign. Every opportunity had a named owner responsible for the outcome.
Full-Cycle Follow-Up
Prospects and previous customers weren't simply contacted once and left behind. The team continued the conversation through email, follow-ups, product discussions, and purchasing decisions.
Selling Beyond the Initial Purchase
The team began looking for opportunities to upsell and cross-sell across Myra's broader product range instead of focusing exclusively on getting a basic reorder.
From Calling Function to Sales Team Extension
What started as an outsourced calling function evolved into an extension of Myra's sales team. The representatives became deeply familiar with the brand, its retailers, and its opportunities.
The result was not simply more conversations. It was a sales process designed around conversion.
The Biggest Improvement Came From Taking Responsibility
Myra Bag's story demonstrates how an outbound campaign can evolve when performance is measured against the metric that ultimately matters: revenue. After nearly a year of operating primarily as a calling and qualification function, InnovaGrow identified that the existing process wasn't generating enough commercial value.
Rather than accepting the result or simply increasing call volume, the team took greater control of the sales process. The engagement evolved from callers to qualifiers to sales representatives to full-cycle account owners — and that transformation was followed by a rise in campaign-attributed monthly revenue from approximately $5,000 to $30,000 in the first month and $40,000+ in the second month.
"The biggest improvement didn't come from making more calls. It came from taking responsibility for what happened after the call."
Myra Bag × InnovaGrow Snapshot
Company information is based on Myra Bag's public website. Campaign performance figures are based on the results of the InnovaGrow engagement.
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Whether you're looking to reactivate previous customers, convert warm leads into orders, or build a dedicated sales operation — InnovaGrow can design a full-cycle sales engine around your products, your retailers, and your revenue targets.